SSearch Engine Optimisation (SEO) is a vital marketing and acquisition channel for businesses, and startups but it’s also a great way for charities to expand and improve their website performance.
It’s no secret that SEO can be a bit of a challenge when you’re new to it, and picking the right tools can be tricky – especially when you’re deciding how much budget to assign and where it should go.In order to be at the top of your SEO game, you will need the best tools available to you. While paid tools will often be better, there are hundreds of free SEO tools that can help you climb the ranks and claim your spot at the top of the search results.
All of the SEO tools listed below are some of the most trusted and helpful in the community, and I have personally used all of them to manage many of my client’s sites. Most are completely free, and if not they at least offer a free option. Remember, many of these tools will do the same function, so it comes down to personal preference and what you see working for you.
Google Analytics is a free website analytics tool and it’s a must-have if you want to run a successful website. Google analytics seamlessly integrates into a variety of products and plugins such as Google Ads and Adsense, allowing you to track helpful metrics such as where your customers came from, what pages they visited, conversion rate, and more. You can also use it to track your campaign analytics so you can see where you should be spending your money.
The GSC tracks how search engines interact with and view your site. This tool allows you to view how many impressions and visitors you’re receiving, your click-through rate, your page position, and more. No website is complete without this SEO tool given that it is the most reliable tool for keyword data. The main difference between the GSC and Google Analytics is that the GSC describes how your site interacts with the search engine and Google Analytics describes how your site interacts with people.
We all know creating new content is a tedious process. One of the best ways to keep your website fresh & alive is to edit your existing content. By doing so, you can save a lot of your precious time.By updating the old content, it increases the click-through rate, as everyone including us would like to read the recent post to gain knowledge for the particular topics.
You can also target different keywords and meta tags for the updated content. The change in traffic can be seen over a while. Since it is a time-saving process, we can use this as one of the effective tools to increase the traffic for your site. Even removing the old content will also help in improving the performance.
Having a plan is necessary if you want to run a successful website, and the GKP tool allows you to do just that. The main features are in-depth keyword research, showing you the low-end and high-end bid prices, monthly search results, and more. This tool is great for outlining your content and marketing strategy and tracking the progress your making along the way.
The GMB tool is a necessity for any business looking to establish their online presence and give their customers NAP (Name, Address, Phone number). Additionally, having a verified GMB (with good SEO) will allow you to get free traffic from people simply looking for a service in your industry. The GMB tool will also help in building social proof since you can show reviews straight on the platform.
Google’s PAA box is a direct answer that is posted under a similar search term you look up. It gives you insightful information about what your audience is looking for since the PAA is generated algorithmically through machine learning. In other words, it’s what someone would probably also ask, and it’s a great way for you to connect further with your audience.
An all-inclusive tool, Ubersuggest’s top-of-the-line features will help you generate new content ideas, conduct in-depth keyword research, find competitor pages, and more (So you can replicate and outrank them!). Ubersuggest does have a premium version with features such as link metrics and SERP analysis but the free version can still work wonders for your website.
Generating ideas has never been easier with this free tool. The interface alone makes you feel like you are using expensive software. Answer the Public gives you a massive list of questions your audience is asking related to any keyword that you can use to craft a perfect content outline. You can then use the long-tailed keywords generated and through Ahref or Ubersuggest find phrases that have high volume and low ranking difficulty.
An Inclusive SEO tool, Semrush includes a free version that allows you to conduct a full site auditing and view keyword and domain metrics. Additionally, it will give you insight into top-level data that you can use to steer your PPC, SMS, and other marketing campaigns in the right direction.
Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.
I hope this list of free SEO tools has been helpful for you! If you need any assistance with your SEO strategy or need a trusted expert to take it off your plate so that you can focus on doing what you love, our team at NE Space is ready and waiting to help! Contact us today for a free digital marketing consultation.