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Does Your Business Need a Logo or Brand Identity?

Does your business need a logo or brand identity? That’s a question that you need to ask early when starting a business. but what is the difference between a logo and a brand ?

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CNN Business
ne space blog

Does Your Business Need a Logo or Brand Identity?

Originally from edition.cnn.com

Does your business need a logo or brand identity? That’s a question that you need to ask early when starting a business. but what is the difference between a logo and a brand ? What is Logo Design?
A logo design is a standalone visual graphic that yourself and your customers use to define your business. There’s not a lot more to it than that.If all you have in terms of an identity for your business, is a single logo design, I would argue that you haven’t considered your business brand enough.What is a Brand Identity?
A brand identity is a clearly outlined set of visuals or guidelines, that can be applied no matter the medium.Your brand itself is a set of beliefs that your business operates under. It’s also a set of perceptions that customers have about your business.Branding works on two levels, one from the inside out. That’s the things that are at the heart of your business. What you stand for, what you believe in, the story you want to tell etc.And one is from the outside in. That’s the way your customers view your business, the stories they believe, the way they see your business.Your brand identity is the visual element of your business and should tie to your brand vision. Confusingly, your logo forms part of your brand identity too.

Does Your Business Need a Logo or Brand Identity?

Photo by Daniel Olah on Unsplash

creative Stationery Mockup

Photo by Minimography on Pexels

creative Stationery Mockup

sonow you may think that your business need a brand identity? isn't it ! so here's 6 component you should to know about a brand identity :

WORDS - YOUR BRAND MESSAGE + COPY
This part of branding includes your tag line, how you describe your business, your calls to action, and all the copy you create, from your About page to your social media posts.

PICTURES - YOUR LOGO, STYLE, FONTS, IMAGES + ANYTHING ELSE THAT VISUALLY REPRESENTS YOUR BRAND
Many businesses (and also designers) often spend the most time (or the only time) on this aspect of branding. The logo and styles/colours/fonts are an important part of defining a business and let's face it, also the most fun part of brand building, but they shine brightest when supported by the other components.

VALUES - WHAT YOUR BUSINESS STANDS FOR
Simon Sinek, author of "Start With Why", puts it best when he says, "People don't buy what you do, they buy why you do it." Having a strong sense of why helps attract the right community who believes what you believe.

PERCEPTIONS - HOW YOUR COMPANY IS VIEWED BY THE PUBLIC
Is your business the dependable one? The innovative one? The one on the fringes or in the mainstream? Taking some time to think through how you'd like to be described when you're not there will help guide the copy you write and the brand personality you create.

STORIES - YOUR BRAND STORY, AND YOUR CUSTOMER'S JOURNEY (STORY)
A brand story consists of several interwoven stories: your customer's story (what problem or need to be made them look to you for a solution?), your story (why are you different? what inspired the business? how are you qualified to help solve the customer's problem?) and the stories you tell to your audience. At the end of the day, we're all just people speaking to other people, and nobody likes the feeling of being sold to. You'll have much better luck sustaining your audience's attention by telling a good story.

EXPECTATIONS - WHAT YOU BRING TO THE TABLE
Getting clear on what your customers can expect from you is vital. Should they expect to be treated like just another number or that you'll treat them like family? Think about brands you interact with often: what do you expect from those experiences? How can you curate a great value-added experience for your customers?

WHY DOES BRANDING MATTER?
It can be tempting to assume that your business doesn't really need a brand or that what you have is good enough, but the most successful companies have figured out that strong branding pays off in a big way. Creating a strong brand platform will allow you to: Connect more authentically with your audience.
Create a community that believes in the things you believe.
Define a unique style that is recognizable and memorable.
Clarify your message, so everyone understands what you do.
Uncover your customer's stories, so you know how to best serve their problems and needs.
Refine your own story, so that it's relatable, authentic, and engaging.
Create usefully, relevant content your audience will love.
Increase your likeability/desirability as a company.
Grow your business in a thoughtful, deliberate way.
Create trust and loyalty between you and your customers, which results in referrals and repeat business.

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GeoSpace • Free Webflow HTML website template • 2021 • By JP
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live science
GeoSpace • Free Webflow HTML website template • 2021 • By JP

Octopus punches fish in the head —just because it can

Originally from livescience.com

Why do octopuses have eight arms? The better to punch fish with, new research reveals.These brainy cephalopods sometimes team up with fish to find food; hunting collaboratively like this allows them to cover more area, and it increases their chances of catching prey. However, when big blue octopuses (Octopus cyanea), also known as day octopuses, are displeased with their fish partners, they demonstrate their ire by suddenly punching the fish in the head.The octopus lashes out using "a swift, explosive motion with one arm," in an attack "which we refer to as punching," scientists wrote in a new study.

Octopus punches fish in the head —just because it can

Temporary hunting alliances between octopuses and coral reef fish have been documented for decades and can involve multiple participants of various species, the study authors reported Dec. 18 in the journal Ecology. Sometimes, fish and octopuses will work together for more than an hour, with different species scouting different locations. Octopuses pursue prey that dart around rocks and into tight spaces in the reef, while bottom-feeding fish such as the yellow-saddle goatfish (Parupeneus cyclostomus) scour the seafloor, and other fish species patrol the water column, according to the study.

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GeoSpace • Free Webflow HTML website template • 2021 • By JP
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techcrunch
GeoSpace • Free Webflow HTML website template • 2021 • By JP

This startup wants to build VR headsets with 'human eye-resolution'

Originally from techcrunch.com

Earlier this month, Google virtual reality head Clay Bavor discussed the company’s efforts on a mind-boggling 20 megapixel screen that was currently under development. The screens would be a staggering 17x resolution improvement on displays in current generation VR systems like the Rift and Vive. They would also be totally unusable, because at the frame rates needed for VR, such displays would burn through 50-100 GBs of data per second.The key for working this out would be utilizing a technology called foveated rendering to track where a user’s eyes are looking and ensure that only the area at the center of their vision is being rendered at full resolution.While this will undoubtedly be a technology that enables the future of high-end VR, it’s still one that relies on expensive displays that aren’t even widely available yet.

A Finnish startup is positing that they’ve come up with a way to bring human-eye level resolution to VR headsets through a technique that will direct a pair of insanely high-resolution displays to the center of your vision. With current technology, the company claims this will enable perceived resolutions north of 70 megapixels.Varjo, which means “shadow” in Finnish, is looking to bring this technology to higher-end business customers by next year at a price of “less than $10,000” according to the company.

This startup wants to build VR headsets with 'human eye-resolution'

Photo by Artem Podrez from Pexels

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Photo by Ivan Samkov from Pexels

awesome photo for blog page

Why show off this tech now? Largely because the company is currently raising cash stateside and was just awarded a few patents related to these technologies last week.I had the chance to demo a prototype of the company’s technology last week using a modified Oculus Rift headset with Varjo’s display systems embedded.I suppose the best testament to the company’s technology was that I spent most of the demo questioning whether my eye sight had actually been improved. After being dropped into an apartment scene, I was almost disturbed by my ability to read the spines of books on bookshelves several feet away.

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GeoSpace • Free Webflow HTML website template • 2021 • By JP

Does Your Business Need a Logo or Brand Identity?

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What is user research and how can it help in my new business?

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Should I do any user research when I’m trying to rebrand or develop a new logo?

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